There are two sides to the Cannes Movie Competition with regards to style and the approach to life across the famed worldwide soiree of occasions. There’s the movie business facet that the general public sees with the purple carpet and the Hollywood stars stepping out onto the purple carpet for night premiers, together with individuals trying to promote and purchase films. After which there’s the glamorous facet of worldwide publicity, which brings an entire completely different atmosphere to the film facet of issues. Cannes is an fascinating marriage between the glamor and movie however collectively, the 2 create a combination of rich experiences for all attending.
Matt Piault and his crew, Veronica Kohlbecker and her co-director Hershey Gargash assist those that come to Cannes for the pageant get linked to related style manufacturers for the right red-carpet look. Working together with the pageant and arranging couture robes and stylists for high-end clientele, additionally they manage yacht events on the glistening waters of the Mediterranean—in addition to supply ticketing providers, occasion curation, and concierge providers.
Their purchasers embody dressing non-celebrities and actors from Goldie Hawn in Armani and Jean Claude Van Damme, to Paris Hilton, Norwegian footballer John Carew, the Canadian style D-Squared duo brothers, the Black-Eyed Peas, and Hofit Golan, Forbes France style influencer. They’ve additionally hosted and arranged tremendous mannequin Naomi Campbell’s birthday events in Cannes. And, have hosted occasions for the Swiss jewellery model De Grisogono, and labored with Chopard, Dolce and Gabbana, amfAR, L’Oréal, and Elie Saab.
Whereas Cannes through the movie pageant isn’t nearly movies, equally as essential are all of the occasions across the motion packed twelve days. Each evening there are numerous dinners, receptions, and on the finish of the week the amfAR gala, AIDS’ largest analysis basis movie star dinner. Dior and Chanel have their very own magnificence boutiques doing hair, make-up and dressing celebrities and influencers as nicely.
The area of interest Piault and his crew fill for the glamorous facet is required and with out it, it could possibly be argued that the baton the pageant carries as being the primary worldwide movie pageant on this planet probably wouldn’t be. For the previous twelve years the style facet, and the service facet of what Piault does on the Cannes pageant is a wedding that provides the pageant its status. “We work by phrase of mouth and we prefer it like this, however we additionally wish to share what we do,” he states.
“We chaperone the purchasers. Some persons are well-known, some persons are not well-known, and a few individuals need to be well-known. Will probably be a special strategy in response to who you’re coping with. So, my crew and I are discreet and we join the dots with individuals on all ranges in order that our purchasers can have a most expertise at Cannes.”
This 12 months, due to the pandemic Piault and his crew have been working at a restricted degree resulting from France’s restrictions and never on the typical full capability of years previous. However they have been capable of present style providers for celebrities like Hofit Golan, who wore a Lebanese design by Ziad Nakad, in addition to for influencer Farhana Bodi, organizing their red-carpet style.
“For the final 12-years on the Cannes Movie Competition we had a crew of twenty individuals together with concierges, drivers, runners, purple carpet stylists, make-up artists taking care of 50+ purchasers and their friends in villas, yachts and resort suites,” notes Kohlbecker. “This 12 months sadly the state of affairs was too unsure and we simply had a small crew headed up by Matt Piault with 2 assistants. Lots of our common members and celebrities didn’t attend, didn’t hire villas as a substitute stayed in accommodations and only a few individuals introduced their yachts over to Cannes,” she continues.
“We join individuals to the Cannes expertise. Oftentimes it’s anxious with what we do and dealing with manufacturers to get the fitting style search for a shopper for his or her occasion could be a problem,” continues Piault. “However our community is our power and we do the identical with the occasions.”
Along with dressing celebrities, Piault, Kohlbecker and Gargash leads What A Wonderful World (WAWW) and The Escaptist journey guides, the place they’ll host their purchasers with luxurious experiences from on the Maltese Falcon, Papua New Guinea to satisfy the tribes, Burning Man, Montenegro visiting the forbidden islands, an Arctic exploration, and the Vatican. Kohlbecker’s in depth journey, Piault’s expertise as concierge at Resort Metropole Monte-Carlo, and Gargash’s expertise as a journey and way of life editor has given the trio a well-rounded potential to create confidential and high quality providers revolving round style, cinema, and journey.
Everybody needs to go to Cannes, from the filmmakers, producers and actors, in addition to expertise the glamorous facet and every part in between. It’s the ushering into the Oscars. In case your movie reveals at Cannes and wins an award, then will get sufficient campaigning round it for the awards season, it might simply have an opportunity of profitable an Academy Award. Companies like Piault and his crew are all part of this, making the machine of movie and style work effectively.